A medical website design is the first place patients or peers develop an opinion about your practice when researching online.  Increasingly, people research businesses and professions using the web or even through a social media platform.  This article discusses ways for optimising a medical website design.

If your medical website design is obviously outdated, chances are people are clicking away to find another provider. Your website should reflect the same qualities portrayed in your profession.  The graphic design should be attractive and reflect your brand.  Background colours should complement your overall brand colours.

There are other details which when optimised, can help get your pages ranked higher in search results. This means people searching for your services will find your web pages when using relevant keywords.  However, this isnt as simple as entering a keyword a few times (or too many times on a web page).  Here are5 areas for optimising a medical website design.

1.    Optimise graphics, photos, videos and images.  Search engines are programs and as such they cant really identify what an image is about unless the image is labeled within the medical website design.  This can be as simple as labeling a picture of your clinic as Sydney Sleep Therapy Clinic.jpg.  Also, the website code, or HTML, can include tags and titles for the image.  So the title and tag would be called Sydney Sleep Therapy Clinic.jpg also.  People searching for a Sydney Sleep Therapy Clinic may be presented with the image of your clinic in the search results.  Then they can click on the image and be redirected to your web page.

2.    Keywords.  Keywords and keyword phrases are terms that someone using a search tool such as Google enters into the query.  For example, sydney sleep therapy clinic.  These keywords should be present in the page title, description and headers components of the medical website design.

3.    Deliver quality content.  When search engines crawl your site, they evalutate the content in a way that enables them to determine the relevance of your pages.  Some words may be focus keywords, but the content should always be written to the target audience.  If your Sydney Sleep Therapy Clinic focuses on seniors then you dont want the tone of the content to be one that is relevant only to a younger audience.

4.    Site structure.  This sounds like a simple task, but it really requires some forethought.  A confusing medical website design only drives away visitors or potential patients.

5.    A search-friendly domain name.  Your sites domain name should be short, concise, and descriptive of your business brand.  For example, a domain name for a sleep therapy clinic in Sydney might choose SydneySleepTherapyClinic.com.  SydneySleepClinic.com is shorter, making it easier to type in or remember and still uses the relevant keyword phrase in the domain name. 

To know more about medical website design services available at Total Web Design, please visit at http://www.totalwebdesign.com.au